Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
By: Keller, Kevin Lane
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Contributor(s): Swaminathan, Vanitha.
Material type: 
BookPublisher: Harlow : Pearson, 2020Edition: 5th. edition ; Global edition.Description: 621 p. : illustrations ; 28 cm.ISBN: 9781292314969.Subject(s): Brand name products -- Management | Quản lý thương hiệuDDC classification: 658.827
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Lê Quý Đôn | 658.827 KE-K (Browse shelf) | Available | 75796 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 75790 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 75791 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 75792 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 75793 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 75794 | ||
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Quang Trung | 658.827 KE-K (Browse shelf) | Available | 75795 | ||
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Thành Thái | 658.827 KE-K (Browse shelf) | Available | 75797 |
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| 658.827 JA-T Kiến tạo thương hiệu : | 658.827 KE-K Strategic brand management : | 658.827 KE-K Strategic brand management : | 658.827 KE-K Strategic brand management : | 658.827 KE-W Ultimate guide series - Hướng dẫn bài bản xây dựng và chuyển đổi dữ liệu nền tảng doanh nghiệp thành tiền : | 658.827 KN-D Lời hứa thương hiệu : | 658.827 LE-L Quản trị thương hiệu / |
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