Normal view MARC view ISBD view

Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan

By: Keller, Kevin Lane.
Contributor(s): Swaminathan, Vanitha.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson, 2020Edition: 5th. edition ; Global edition.Description: 621 p. : illustrations ; 28 cm.ISBN: 9781292314969.Subject(s): Brand name products -- Management | Quản lý thương hiệuDDC classification: 658.827
Tags from this library: No tags from this library for this title.
Item type Current location Call number Status Date due Barcode Item holds
Books Books Lê Quý Đôn
658.827 KE-K (Browse shelf) Checked out to Ngọc Trần Kim (691) 17/01/2024 75796
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75788
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75789
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75790
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75791
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75792
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75793
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75794
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 75795
Books Books Thành Thái
658.827 KE-K (Browse shelf) Available 75797
Total holds: 0

There are no comments for this item.

Log in to your account to post a comment.

Click on an image to view it in the image viewer