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Thổi hồn thương hiệu, làm triệu người mê = Band story / David Aaker ; Nguyễn Nụ dịch.

By: Aaker, David.
Contributor(s): Nguyễn, Nụ [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Hồng Đức/BizBooks, 2020Description: 331 tr. ; 21 cm.ISBN: 9786043025255.Subject(s): Brand name products -- Management | Branding (Marketing) | Thương hiệu -- Quản trịDDC classification: 658.827
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