Branding for dummies / Bill Chiaravalle, Barbara Findlay Schenck ; Khánh Trang dịch.
By: Chiaravalle, Bill
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Contributor(s): Schenck, Barbara Findlay | Khánh Trang [dịch].
Material type: 
BookSeries: ... for dummies; Để việc học trở nên thật đơn giản.Publisher: Hà Nội : Công Thương/ThaiHaBooks, 2019Edition: 2nd edition.Description: xxvi, 548 tr. : minh họa ; 24 cm.ISBN: 9786049319723.Subject(s): Branding (Marketing) | Business names | Product management | Advertising | Thương hiệu | Quản lý thương hiệuDDC classification: 658.827 | Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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| 658.827 CA-J Đánh lửa cho thương hiệu : | 658.827 CA-J Đánh lửa cho thương hiệu : | 658.827 CA-J Đánh lửa cho thương hiệu : | 658.827 CH-B Branding for dummies / | 658.827 CH-B Branding for dummies / | 658.827 CH-B Branding for dummies / | 658.827 Chi Chiến lược quản lý nhãn hiệu / |
Part 1. Getting started with branding -- Part 2. Building a brand, step by step -- Part 3. Winning brand fans and followers -- Part 4. Caring for your brand -- Part 5. Protecting your brand -- Part 6. The part of tens.
Branding paves the way for marketing success, and this hands-on guide will lead you through the entire branding process. From deciding what, how, and when to brand, to leveraging your brand or conducting a makeover, Chiaravalle and Schenck will help you take control of your brand today!
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