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Giữ vững thương hiệu : xây dựng và phát triển thương hiệu dành cho thế hệ Y = How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh, Mattias Behrer ; Trần Cung dịch

By: Bergh, Joeri van den.
Contributor(s): Behrer, Mattias | Trần, Cung [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Dân trí, 2018Description: 462 tr. : minh họa ; 21 cm.ISBN: 9786048866389.Subject(s): Young consumers | Young adult consumers | Generation Y | Target marketing | Product management | Consumer behavior | Thương hiệuDDC classification: 658.827 Online resources: Click here to access online | Click here to access online | Click here to access online
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