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Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.

By: Li, Charlene.
Contributor(s): Bernoff, Josh.
Material type: materialTypeLabelBookPublisher: Boston, Mass. : Harvard Business Press, 2011Description: xv, 332 p. : ill. ; 21 cm.ISBN: 9781422161982.Subject(s): Online social networks -- Economic aspects | Information society -- Economic aspectsDDC classification: 303.483 3
Contents:
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Lê Quý Đôn
303.483 3 LI-C (Browse shelf) Available 72873
Books Books Lê Quý Đôn
303.483 3 LI-C (Browse shelf) Available 68536
Books Books Quang Trung
303.483 3 LI-C (Browse shelf) Available 68537
Total holds: 0

Sách do Quỹ châu Á (Asia Foundation) tài trợ

Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.

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