Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.
By: Li, Charlene.
Contributor(s): Bernoff, Josh.
Material type: BookPublisher: Boston, Mass. : Harvard Business Press, 2011Description: xv, 332 p. : ill. ; 21 cm.ISBN: 9781422161982.Subject(s): Online social networks -- Economic aspects | Information society -- Economic aspectsDDC classification: 303.483 3Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Books | Lê Quý Đôn | 303.483 3 LI-C (Browse shelf) | Available | 72873 | ||
Books | Lê Quý Đôn | 303.483 3 LI-C (Browse shelf) | Available | 68536 | ||
Books | Quang Trung | 303.483 3 LI-C (Browse shelf) | Available | 68537 |
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Sách do Quỹ châu Á (Asia Foundation) tài trợ
Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
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