Influence + Persuasion / Harvard Business Review
Material type:
BookSeries: HBR emotional intelligence series.Publisher: Boston, Mass. : Harvard Business Review Press, 2018Description: viii, 138 p. ; 18 cm.ISBN: 9781633693937.Other title: Emational intelligence Influence and persuasion.Subject(s): Influence (Psychology)
| Persuasion (Psychology) | Work -- Psychological aspectsDDC classification: 303.342 | Item type | Current location | Call number | Status | Date due | Barcode |
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Sách do Quỹ châu Á (The Asia Foundation) tài trợ
Understand the four components of influence: where emotions fit in / Nick Morgan -- Harnessing the science of persuasion: back to behavioral basics / Robert Cialdini -- Three things managers should be doing every day: build trust, a team, and a network / Annie McKee -- Learning charisma: captivate and motivate / John Antonakis, Marika Fenley, and Sue Liechti -- To win people over, speak to their wants and needs: know--and empathize with--your audience / Nancy Duarte -- Storytelling that moves people: unite an idea with an emotion, an interview with Robert McKee / by Bronwyn Fryer -- The surprising persuasiveness of a sticky note: build personal connections / Kevin Hogan -- When to sell with facts and figures and when to appeal to emotions: head versus heart / Michael D. Harris.
Changing hearts is an important part of changing minds. With research into how appeals to human emotion can help you make your case and earn authority as a leader, this book presents both comprehensive frameworks for developing a influence and small, simple tactics that you can use to convince others every day.--
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