Chơi lớn = Play bigger : how pirates, dreamers, and innovators create and dominate markets / Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney ; Nguyễn Hạo Nhiên, Nguyễn Hưởng dịch
Contributor(s): Ramadan, Al
| Peterson, Dave | Lochhead, Christopher | Maney, Kevin | Nguyễn, Hạo Nhiên [dịch] | Nguyễn, Hưởng [dịch].
Material type: 
BookPublisher: Thành phố Hồ Chí Minh : Kinh tế TP.HCM, 2018Description: 221 tr. ; 24 cm.ISBN: 9786049226687.Subject(s): New products | Strategic planning | Marketing | Success in business | Chiến lược kinh doanh -- Quản trịDDC classification: 658.401 2
Contents:
Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger.
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Introduction: from bad tuna to play bigger -- Creation wins -- Category is the new strategy -- The discipline of category design -- Start: how to discover a category -- Strategy: the power of a point of view -- Mobilization: the shit gets real chapter -- Marketing: conditioning the market to welcome your pirate invasion -- The flywheel: from category king to legendary king -- The corporate chapter: the rare art of continuous category creation -- How you can play bigger.
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