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Quảng cáo tự nhiên : nghệ thuật chinh phục mọi khách hàng = Native advertising : the essential guide / Dale Lovell ; Lê Trường An dịch.

By: Lovell, Dale.
Contributor(s): Lê, Trường An [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Lao động/Hải đăng, 2018Description: 398 tr. : minh họa ; 21 cm.ISBN: 9786049711909.Subject(s): Internet advertising | Internet marketing | Quảng cáo tự nhiên | Quảng cáo số | Online-MarketingDDC classification: 659.1
Contents:
part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.
Summary: Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.
List(s) this item appears in: DIGITAL MARKETING
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Lê Quý Đôn
659.1 LO-D (Browse shelf) Available 65523
Books Books Quang Trung
659.1 LO-D (Browse shelf) Available 70933
Books Books Quang Trung
659.1 LO-D (Browse shelf) Available 70934
Books Books Thành Thái
659.1 LO-D (Browse shelf) Available 65524
Total holds: 0

part 1. What is native advertising?: Why native advertising matters ; A brief history of native advertising ; The global native advertising market -- part 2. How can native advertising impact your business?: The different types of native advertising ; Who can benefit from native advertising? ; Measuring native advertising : how does it work? -- part 3. A practical guide to running native advertising: Getting started with native advertising ; Buidling a team for native advertising success ; The seven habits of highly effective native advertisers -- part 4. Native advertising in a wider business context: The business of digital ; The rise of the content studio ; Objections to native advertising ; part 5. The future of native advertising: Programmatic native advertising ; The next generation of native advertising ; Conclusion: A call to arms.

Understand the exhilarating new, multi-billion dollar marketing channel that is native advertising with this comprehensive and highly practical guide, packed with case studies and real world examples.

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