Introduction -- What is the gig economy anyway? -- Sizing the gig economy -- The demand side of the gig economy -- Building your independent brand -- The price is right -- Selling in the new marketplace -- The nasty little employment problem -- The employee experience as an independent -- The gig economy ecosystem -- The future of the gig economy Part 1: policy and politics -- The future of the gig economy Part 2: the workplace and workers -- Appendices -- Appendix 1 Selected intermediaries and digital platform companies -- Appendix 2 My digital platform experience -- Endnotes -- Bibliography -- Index.