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PR và những lầm tưởng = Myths of PR : all publicity is good publicity and other popular misconceptions / Rich Leigh ; Linh Chu dịch.

By: Leigh, Rich.
Contributor(s): Linh Chu [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Lao động/1980 Books, 2017Description: 544 tr. ; 21 cm.ISBN: 9786045986592.Subject(s): Public relations | Social media | Quan hệ công chúng -- Phân tích những sai lầm | PR -- Thành công trong kinh doanhDDC classification: 302.231
Contents:
About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index.
List(s) this item appears in: QUAN HỆ CÔNG CHÚNG
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Lê Quý Đôn
302.231 LE-R (Browse shelf) Available 75782
Books Books Lê Quý Đôn
302.231 LE-R (Browse shelf) Available 60241
Books Books Lê Quý Đôn
302.231 LE-R (Browse shelf) Available 60242
Books Books Lê Quý Đôn
302.231 LE-R (Browse shelf) Available 60243
Books Books Quang Trung
302.231 LE-R (Browse shelf) Available 60450
Books Books Quang Trung
302.231 LE-R (Browse shelf) Available 60451
Books Books Thành Thái
302.231 LE-R (Browse shelf) Available 60452
Total holds: 0

About the author -- Acknowledgements -- Introduction -- Myth 1: PR is all spin, smokescreens and lies -- Myth 2: PR results can't be measured -- Myth 3: All publicity is good publicity -- Myth 4: The press release is dead -- Myth 5: The media ignores good news -- Myth 6: You have to pay to see social media benefits -- Myth 7: PR is glamorous -- Myth 8: Calling the media is a no-no -- Myth 9: That you can make something go viral -- Myth 10: You have to be an extrovert to succeed in PR -- Myth 11: PR is the silver bullet -- Myth 12: Good people and products market themselves -- Myth 13: The more you pay, the better the job done -- Myth 14: PR results are instant -- Myth 15: Consumers want conversations with brands -- Myth 16: Working in-house is easier -- Myth 17: Media relationships are especially important -- Myth 18: Wage gap figures -- Conclusion -- Index.

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