Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen
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Contributor(s): Lovelock, Christopher H.
Material type: 
BookPublisher: New Jersey : World Scientific, 2016Edition: 8th ed.Description: xvii, 783 p. : ill., map ; 28 cm.ISBN: 9781944659004.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
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Lê Quý Đôn | 658.8 WI-J (Browse shelf) | Checked out to Huỳnh Thị Thuỳ Dương (1517) | 22/11/2020 | 63305 | |
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Thành Thái | 658.8 WI-J (Browse shelf) | Available | 63304 |
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| 658.8 Tin Tình huống marketing Việt Nam = | 658.8 TY-A Kellogg bàn về thương hiệu = | 658.8 VO-C Tương lai của quảng cáo và tiếp thị : | 658.8 WI-J Services marketing : | 658.8 WI-J Essentials of services marketing / | 658.802 DA-S Bước chuyển đổi = | 658.802 DA-S Bước chuyển đổi = |
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