Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock.
By: Wirtz, Jochen
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Contributor(s): Lovelock, Christopher H.
Material type: 
BookPublisher: New Jersey : World Scientific, 2016Edition: 8th ed.Description: xvii, 783 p. : ill., map ; 28 cm.ISBN: 9781944659004.Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
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Lê Quý Đôn | 658.8 WI-J (Browse shelf) | Checked out to Huỳnh Thị Thuỳ Dương (1517) | 22/11/2020 | 63305 |
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 63306 | |
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 63307 | |
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 63308 | |
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Quang Trung | 658.8 WI-J (Browse shelf) | Available | 63309 | |
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Thành Thái | 658.8 WI-J (Browse shelf) | Available | 63304 |
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