Tourism management / Stephen J. Page
By: Page, Stephen J.Material type: BookPublisher: New York : Routledge, 2015Edition: 5th ed.Description: xix, 467 p. : ill. ; 25 cm.ISBN: 9781138784567.Subject(s): Tourism -- Management -- Textbooks | Tourism -- TextbooksDDC classification: 910.68 Online resources: Click here to access online
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Cover -- Title -- Copyright -- Contents -- List of case studies -- List of innovations in sustainability -- Preface -- Companion website information -- 1 Tourism today: Why is it a global phenomenon embracing all our lives? -- Introduction -- Travel and sustainability -- Case Study 1.1 The Maldives, tourism and sea level change -- Innovation in Sustainability 1.1 Sustainability as a philosophy to transform the impact of travel and tourism -- Case Study 1.2 Water equity issues and sustainability in the developing world -- Why study tourism? Is it just about enjoyment and holidays? -- The leisure society -- The internet and social media -- Concepts: Tourism, the tourist and travel -- An organizing framework for the analysis of tourism -- The tour, holidays, leisure time and the destination -- Measuring tourism -- The growth of global tourism and volatility in demand -- New forces affecting tourism: Globalization, inequality and the developed and developing world -- Case Study 1.3 Tourism and poverty alleviation -- A framework for the book -- Tourism and management as a focus for the book -- Managing tourism demand and supply: The perennial management challenge for tourism organizations -- The tourism supply chain -- Managing the tourism sector -- 2 Tourism: Its origins, growth and future -- Introduction -- Tourism in classical times -- The Middle Ages -- The Renaissance and Reformation -- The European Grand Tour -- Case Study 2.1 Changing patterns of spa development as a form of tourism -- Tourism and the coast: Transition from spas to the seaside resort -- Case Study 2.2 The evolution of tourism in the USA, 1750s to 1850s - from spas and mineral springs to the coast -- Tourism in the Edwardian and inter-war years -- Case Study 2.3 Tourism and the First World War -- Case Study 2.4 Tourism in the inter-war years.
Case Study 2.5 The growth of the British holiday camp -- Post-war tourism: Towards international mass tourism -- The future of tourism -- Case Study 2.6 Emerging outbound markets: The BRIC and MINT economies -- Space tourism -- Conclusion -- 3 Demand: Why do people engage in tourism? -- Introduction -- What is tourism demand? -- The motivation dichotomy: Why do people go on holiday? -- Intrinsic and extrinsic motivation -- Case Study 3.1 Volunteer tourism -- Maslow's hierarchy model and tourist motivation -- The tourism tradition of motivation studies: Classifying and understanding tourist motives -- Consumer behaviour and tourism -- Gender and ethnicity -- Case Study 3.2 The emergence of ecotourism markets in Brazil -- Psychographic segmentation -- Purchasing a holiday -- The tourist image of products and places -- Innovation in Sustainability 3.1 Repositioning a resort to address mass tourism demand - Calvià, Mallorca -- The future of tourism demand -- Case Study 3.3 Emergent forms of tourism demand - dementia and tourism -- Conclusion -- 4 Transporting the tourist I: Surface transport -- Introduction -- Transport, tourism and the tour -- Policy issues in tourist transport -- Case Study 4.1 Innovation in coach travel - Stagecoach's megabus.com -- Land-based transport -- The car and tourist travel -- Cycling -- The UK's national cycle network -- Innovation in Sustainability 4.1 Slow travel -- Coach and bus travel -- Rail travel -- Case Study 4.2 Tourist travel by rail - the Trans-Siberian railway -- Water-based transport -- Cruises -- Ferries -- Inland waterways -- Managing land- and surface-based tourist transport -- Innovation in Sustainability 4.2 Monitoring and reducing carbon consumption in tourism -- 5 Transporting the tourist II: The aviation sector -- Introduction -- The role of the airport as a tourist terminal facility.
What is an airport and how is it operated? -- The international airline industry -- Trends in the airline industry in the new millennium -- Case Study 5.1 Creating the world's largest airline: The United-Continental merger in 2010 -- Managing the airline industry -- Case Study 5.2 The performance and competitiveness of Chinese airlines -- Regulating international air transport -- Airline marketing: Its role and recent innovations -- How airlines use marketing functions -- The low-cost carriers: Aligning service provision to demand -- Case Study 5.3 The low-cost carrier: The Southwest phenomenon -- Low-cost carriers in Europe -- Airline marketing and developing client relationships: Frequent flyer programmes and alliances -- In-flight catering: A marketing opportunity? -- Future trends -- Conclusion -- The future of tourist travel and transport -- 6 Accommodation and hospitality services -- Introduction -- The hospitality sector -- The accommodation sector -- The accommodation sector as a global phenomenon and operational issues -- The characteristics of the accommodation industry -- The management and development of the accommodation sector -- Types of tourist accommodation -- Serviced accommodation sector: Hotels -- Case Study 6.1 Spa hotel development in Australia -- Case Study 6.2 The Chinese hotel sector -- The boutique hotel -- Budget accommodation and hotels -- The non-serviced accommodation sector -- The caravan and motor home sector -- Other issues for the accommodation sector -- Eating out -- Food festivals -- Environmental issues -- Innovation in Sustainability 6.1 Scandic Hotels and environmental issues - a pioneer in sustainable business practices -- Human resources issues -- Conclusion -- 7 Tour operating and travel retailing -- Introduction -- The tour operator -- Economics of tour operation: Managing for profit.
Tour operating business performance -- Regulating tour operating -- The European holiday market -- ATOL trends -- How do these companies compete for business? -- Consumer trends affecting the future of tour operating -- Innovation in Sustainability 7.1 Corporate Social Responsibility and tour operators -- Demographic factors -- Consumer issues in tour operating -- Case Study 7.1 New technology and the holiday rep -- Marketing and planning the holiday: The holiday brochure -- Case Study 7.2 Thomas Cook's Let's Go! integrated marketing campaign in 2013/2014 -- Travel agents -- The evolution of travel agents -- Characteristics of travel agents -- The organization of travel agents -- Business travel -- Travel agents and information communication technology -- Social networking and tourism -- Case Study 7.3 TripAdvisor, eWom and the rise of internet ratings of tourism products and services -- The future of travel retailing -- Conclusion -- 8 Visitor attractions and events -- Introduction -- Case Study 8.1 Events as attractions -- Classifying visitor attractions -- The events industry classified -- Case Study 8.2 The international meetings market and work of the International Congress and Convention Association (ICCA) -- Visitor attractions in the UK: Recent trends and patterns -- Visitor attractions: Product considerations -- Attractions as a leisure product -- Visitor attractions and the product life cycle -- Visitor attractions and the visitor experience -- The visitor experience at attractions: Key influences -- Managing the visitor experience: Potential and prospects -- Innovation in Sustainability 8.1 The greening of meetings and events -- The future for visitor attraction management -- Product development and innovation -- Marketing and promotion -- Revenue generation and funding -- Education and training -- Community and public sector intervention.
Conclusion -- 9 The management of tourism -- Introduction -- Managing tourism businesses: Key principles -- The purpose of management in tourism organizations -- What do tourism managers manage? -- Marketing tourism as a management function -- The marketing mix -- Managing operational issues in tourism businesses -- Managing seasonality -- Managing service provision: Human resource issues and service delivery -- Service provision in tourism: A perennial management challenge? -- Case Study 9.1 The evolution of research on services marketing -- Developing and managing tourism ventures in the small business sector -- Case Study 9.2 The Disney model of customer care -- Tourism and innovation -- Challenges for tourism managers -- How and why does innovation occur and what is its significance in tourism? -- Tourism management in action: Designing and developing a visitor attraction -- Case Study 9.3 A feasibility study for a new tourism attraction: The scope and range of issues -- Conclusion -- 10 The public sector and tourism -- Introduction -- Governments and tourism -- Why governments intervene in the tourism sector -- Government intervention and tourism performance -- Tourism policy -- How government organizations influence tourism -- Planning and tourism -- Does tourism planning exist? -- Innovation in Sustainability 10.1 Championing sustainability in practice - the Global Sustainable Tourism Council (GSTC) -- The planning process for tourism -- Government tourism strategies -- The public sector marketing of tourism -- Innovation in Sustainability 10.2 Developing a country-based approach to sustainable tourism management -- The future of the public sector in the management of tourism -- 11 Managing the visitor and their impacts -- Introduction -- The geography of tourism: Its application to impact analysis -- European tourism: Trends and patterns.
The geography of European tourism based on air transport: Key trends and impacts.
One of the leading texts in the field, Tourism Management is the ideal introduction to the fundamentals of tourism as you study for a degree, diploma or single module in the subject. It is written in an engaging style that assumes no prior knowledge of tourism and builds up your understanding as you progress through this wide ranging global review of the principles of managing tourism. It traces the evolution and future development of tourism and the challenges facing tourism managers in this fast growing sector of the world economy. This book is highly illustrated with diagrams and colour images, and contains short case studies of contemporary themes of interest, as well as new data and statistics. This fifth edition has been revised and updated to include: new content on: sports, festivals and event tourism, social media impacts on tourism and the effects of the global economic downturn on tourism, as well as emerging themes in tourism such as slow travel, dark tourism, volunteer tourism and medical tourism updated case studies on BRIC markets and new case studies from the Middle East and Asia enhanced tourism and sustainable development coverage, which runs throughout the book as a major theme, highlighting the challenge of climate change and future tourism growth transport section with more international perspectives from China and South America an updated companion website with: additional case studies, quizzes, PPTs, further reading, web reading and video links, and longer reflective case study per chapter to aid both teaching and learning.
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