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Phong thái của bậc thầy thuyết phục = Persuasion : the art of getting what you want / Dave Lakhani ; Thanh Mai, Đỗ Quyên, Hồng Khải dịch.

By: Lakhani, Dave.
Contributor(s): Thanh Mai [dịch] | Đỗ Quyên [dịch] | Hồng Khải [dịch].
Material type: materialTypeLabelBookPublisher: Hà Nội : Lao động/AlphaBooks, 2016Description: xxviii, 225 p. ; 24 cm.ISBN: 9786046528005.Subject(s): Persuasion (Psychology) | Thuyết phục (Tâm lý học) -- Kỹ năngDDC classification: 303.342 Online resources: Click here to access online | Click here to access online | Click here to access online
Contents:
Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.
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Item type Current location Call number Status Date due Barcode
Books Books Lê Quý Đôn
303.342 LA-D (Browse shelf) Available 58126
Books Books Lê Quý Đôn
303.342 LA-D (Browse shelf) Available 58127
Books Books Lê Quý Đôn
303.342 LA-D (Browse shelf) Available 58128

Manipulation -- Persuasion -- Persona -- Transferring power & credibility -- Storytelling -- Gurudom -- Desire to believe -- Familiarity -- Exclusivity -- Curiosity -- Relevancy -- Permission granting -- Quick persuaders -- The persuasion equation -- Persuasive selling -- Persuasive advertising -- Persuasive negotiating -- Persuading the masses electronically -- Mastering persuasion.

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