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Strategic management : text and cases / Gregory G. Dess, G.T. Lumpkin, Alan B. Eisner.

By: Dess, Gregory G.
Contributor(s): Lumpkin, G. T | Eisner, Alan B.
Material type: materialTypeLabelBookPublisher: Boston : McGraw-Hill/Irwin, 2010Edition: 5th ed.Description: xxxii, 501, C338, PC 1 p. : col. ill., col. map ; 26 cm.ISBN: 9780071314053; 0071314059.Subject(s): Strategic planningDDC classification: 658.401 2
Contents:
Strategic analysis -- Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases -- Cases -- Indexes.
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658.401 2 DE-G (Browse shelf) Available Sách tặng 56982

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Strategic analysis -- Strategic management: creating competitive advantages -- Analyzing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Strategic formulation -- Business-level strategy: creating and sustaining competitive advantages -- Corporate-level strategy: creating value through diversification -- International strategy: creating value in global markets -- Entrepreneurial strategy and competitive dynamics -- Strategic implementation -- Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Case analysis -- Analyzing strategic management cases -- Cases -- Indexes.

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