Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.
By: Kerin, Roger A
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Contributor(s): Peterson, Robert A.
Material type: 
BookPublisher: Boston. : Pearson, 2010Edition: 12th ed.Description: xi, 708 p. : ill., maps ; 28 cm.ISBN: 9780136107064 (casebound : alk. paper); 0136107060 (casebound : alk. paper); 9780132465496 (IE); 0132465493 (IE).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802 | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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Lê Quý Đôn | 658.802 KE-R (Browse shelf) | Available | Sách tặng | 56969 |
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| 658.802 JU-A The strategic storyteller - Content marketing trong kỷ nguyên 4.0 = | 658.802 JU-A The strategic storyteller - Content marketing trong kỷ nguyên 4.0 = | 658.802 KE-D Chiến lược marketing đỉnh cao = | 658.802 KE-R Strategic marketing problems : | 658.802 KI-C Chiến lược đại dương xanh : | 658.802 KI-W Cuộc dịch chuyển đại dương xanh : | 658.802 KI-W Blue ocean strategy : |
Thầy Nguyễn Tấn Dũng tặng
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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