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Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger A.
Contributor(s): Peterson, Robert A.
Material type: materialTypeLabelBookPublisher: Boston. : Pearson, 2010Edition: 12th ed.Description: xi, 708 p. : ill., maps ; 28 cm.ISBN: 9780136107064 (casebound : alk. paper); 0136107060 (casebound : alk. paper); 9780132465496 (IE); 0132465493 (IE).Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.802
Contents:
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.
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Item type Current location Call number Status Notes Date due Barcode Item holds
Books Books Lê Quý Đôn
658.802 KE-R (Browse shelf) Available Sách tặng 56969
Total holds: 0

Thầy Nguyễn Tấn Dũng tặng

Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.

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