Chiến lược marketing hoàn hảo = The marketing plan : how to prepare and implement it / William M. Luther ; Hồng Hạnh dịch.
By: Luther, William M
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Contributor(s): Hồng Hạnh [dịch].
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BookPublisher: Hà Nội : Lao động Xã hội/AlphaBooks, 2015Description: 347 tr. : minh họa ; 21 cm.ISBN: 9786046504801.Subject(s): Marketing | Chiến lược marketing | Marketing -- Chiến lượcDDC classification: 658.802 | Item type | Current location | Call number | Status | Date due | Barcode |
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Quang Trung | 658.802 LU-W (Browse shelf) | Available | 55690 | |
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Books
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Quang Trung | 658.802 LU-W (Browse shelf) | Available | 55691 | |
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Thành Thái | 658.802 LU-W (Browse shelf) | Available | 55689 |
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| 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = | 658.802 LU-W Chiến lược marketing hoàn hảo = |
The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Calculating your marketing communications budget -- Competitive analysis -- The advertising plan -- The sales promotion plan -- The public relations plan -- Sales plan : pricing -- Sales plan : future sales -- Customer service plan -- Maximizing high-potential accounts -- Internet plan -- Research plan -- Pulling the plan together -- Appendix A: marketing plan format -- Appendix B: advertising agencies -- Appendix C: sample businesses plan.
Now fully updated, the Fourth Edition of Luther's classic text will help businesses navigate the perilous new landscape of Web 2.0 business strategies, and guide them to develop a working marketing plan.
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