Sustainable enterprise : a macromarketing approach / Mark Peterson.
By: Peterson, Mark.
Material type:
BookPublisher: Thousand Oaks, Calif. : SAGE, c2013Description: xx, 535 p. : ill., maps ; 24 cm.ISBN: 9781412998680 (pbk.).Subject(s): Marketing -- Social aspects | Social responsibility of businessDDC classification: 658.802
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Books
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Lê Quý Đôn | 658.802 PE-M (Browse shelf) | Available | 40495 | |
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Books
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Lê Quý Đôn | 658.802 PE-M (Browse shelf) | Available | 40496 |
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| 658.802 Mar Marketing strategy and competitive positioning / | 658.802 Mar Marketing chiến lược : Xây dựng thương hiệu trong kỷ nguyên số = | 658.802 MC-M Marketing plans : | 658.802 PE-M Sustainable enterprise : | 658.802 PE-M Sustainable enterprise : | 658.802 SA-J Winning the story wars : | 658.804 HU-M Business marketing management : |
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