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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.

By: Keller, Kevin Lane.
Material type: materialTypeLabelBookPublisher: Boston : Pearson, c2013Edition: 4th ed.Description: 590 p. : col. ill. ; 29 cm.ISBN: 9780132664257 (hbk.).Subject(s): Brand name products -- ManagementDDC classification: 658.827
List(s) this item appears in: Quản trị chiến lược
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Item type Current location Call number Status Notes Date due Barcode Item holds
Books Books Khác (khoa, phòng, trung tâm)
658.827 KE-K (Browse shelf) Not For Loan KTTM 35321
Books Books Khác (khoa, phòng, trung tâm)
658.827 KE-K (Browse shelf) Not For Loan KTTM 35322
Books Books Khác (khoa, phòng, trung tâm)
658.827 KE-K (Browse shelf) Not For Loan KTTM 35337
Books Books Lê Quý Đôn
658.827 KE-K (Browse shelf) Available 35342
Books Books Lê Quý Đôn
658.827 KE-K (Browse shelf) Available 35343
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 35341
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 35338
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 35339
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 35340
Books Books Quang Trung
658.827 KE-K (Browse shelf) Available 35352
Total holds: 0

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